Building emotional resonance for brands: Medela's guide connecting through social content

Join us for an engaging session on the power of emotional marketing, especially when reaching new and expectant parents. We'll dive into Medela's success stories and explore how emotional connections can significantly influence purchasing decisions. Learn how to cut through the noise and provide the certainty, confidence, and clarity your customers crave. We're excited to have Karen Gutermann, Head of Digital & E-Commerce Marketing - Europe at Medela, share her insights on using user-generated content to create positive emotional responses throughout the customer journey, from initial awareness to loyal advocacy. Whether you're a marketing pro or just starting out, this session will give you practical strategies to build strong, lasting relationships with your audience.