Content hacks from Germany’s fastest-growing hotel brand (powered by B&B Hotels & Canto)

Content is king, especially on social media. Staying ahead of trends and understanding what content really clicks with the audience is key. No one knows this better than Riadh, Team Lead Social Media & Communications at B&B HOTELS. Riadh’s team took the challenge of competing in the glamourous world of hospitality on social head-on and created award-winning campaigns that helped propel B&B HOTELS to the top, as Germany’s fastest growing value for money hotel chain. But you’ve got to hustle to stay at the top, and keeping up with the ever-growing need for more content across all channels is no easy feat. Canto’s digital asset management solution helped B&B HOTELS throughout their meteoric rise, bringing order to the content chaos, but also promoting more efficient teamwork and ultimately enabling them to create more content in a short amount of time. Join Riadh & Andrew, VP of Marketing at Canto, for a masterclass packed with:  

• Learnings from B&B HOTELS’ social media success story 

• Industry secrets for scaling your content production 

• Insights into B&B HOTEL’s partnership with Canto to future-proof their content lifecycle 

PS: Every masterclass attendee also enters our giveaway for a chance to win a B&B HOTELS voucher worth 500 Euros, valid throughout Germany.