Performance marketing in the age of AI: Effective strategies for greater profitability in ecommerce

In an era where ecommerce faces intense competition and high customer acquisition costs, getting performance marketing right has never been more crucial. However, due to the growing role of AI used by advertising platforms, advertisers rightly feel like they are operating in a black box. This makes it very difficult to gain control of their campaigns and how they can be optimised to meet their business objectives.

This keynote will shed light on leveraging AI to enhance profitability and ensure sustained growth in the digital marketplace. Join us as we explore the intersection of AI and performance marketing, and uncover how these technologies are reshaping e-commerce profitability. What attendees will learn: 

• Recognizing the inherent limitations of AI-driven ad platforms

• Techniques for steering AI towards achieving business goals

• Understanding the role and challenges for PPC and e-commerce managers

• Practical insights from case studies that resulted in higher profitability

Discover the future of performance marketing in the AI era and learn how to drive profitable ecommerce growth.