Insights into the Sentient Store: The store as media, the shopper as audience

The number of retail media networks worldwide is estimated at over 200. Retailers have successfully driven incremental RMN revenue from their websites and mobile apps. Still, they have missed out on monetizing the largest audience of all - in-store shopper traffic. As retailers double down on extending their RMNs into the store, we're rapidly moving into the "Golden Age of Retail Media," an era where the store is the new TV and in-store audiences surpass those of major broadcast networks.

Chris Riegel will share insights on how in-store media will accelerate, what it shares with other media, and how it is radically different - and more powerful (hint: in-store media is not destination content, nor is it DOOH; the store is a distinct, mission-based space well understood by retailers). The session will focus on the insights gathered in-store and how that in-store data can be monetized across channels. It will explore economic approaches to scaling networks, maximizing ROI, and increasing the overall enterprise value of a retailer's most critical asset: the physical store.