

Tracking & attribution in post-cookies world
Start-up Stage
Start-up Pitch
Information
Vlad will be talking on how the death of 3rd party cookies changes the analytic and attribution challenges media buyer, with e-com and DTC brands in particular. He will compare the owning the reports vs owning the data and how owning the data leads to consolidation of tools and productivity boost for media-buying team.
Session Language
English
Topics
Tracking & TargetingMartechPost Cookie
Stages
All SessionsStart-up Stage



