Unveiling the Future of Digital Advertising: Key Insights from IAB Europe’s 2023 AdEx Benchmark Report
Information
In this keynote presentation, IAB Europe's Chief Economist, Dr Daniel Knapp will reveal the top-level results from IAB Europe's 2023 AdEx Benchmark Report to show where future advertising growth will come from and the emerging trends.
Covering 29 markets, AdEx Benchmark is the definitive guide to digital advertising expenditure in Europe. This presentation will showcase Europe's market growth figures, outline top-performing markets and provide insights on the fastest-growing formats.
Daniel will also give a focused look at Retail Media and how it is one of the key channels driving growth. He will share insights into the important work IAB Europe's Retail Media Committee is doing on standards and what this means for the channel.
A presentation not to be missed.
