Retail Media Market Update 2024
Media Stage
Lecture
Information
Join IAB Europe's Chief Economist, Dr. Daniel Knapp as he explores the key drivers behind Retail Media’s rapid growth in 2024. He’ll share the latest stats and facts on the Retail Media market in Europe and discuss how standardisation is crucial in scaling this booming sector.
Session Language
English
Topics
RetailRetail MediaAd Networks
Stages
All SessionsMedia Stage