The state of Retail Media. Challenges, Outlooks, Strategies & What’s Next at DOUGLAS?

Retail Media is still booming and brings disruption into the media and advertising industry. This keynote reflects transparently on the TOP5 challenges and how DOUGLAS tackles those within their retail media strategy. Jessica shares her perspective where retail media sits in the Gartner hype cycle and what opportunities are ahead of us.

Our session, led by Jessica Wegner, SVP of Retail Media at DOUGLAS Marketing Solutions, will explore the Top 5 current challenges related to retail media and the respective opportunities that go along with it. Is Retail media on the Gartner hype cycle, on the plateau of inflated expectations? It depends on the perspective, if you ask Jessica. She is reflecting on the current big hurdles like media efficiency measurements, the MIS-localization of retail media in the media mix and many more. The audience will get insights into the DOUGLAS MARKETING SOLUTIONS strategy and concrete action steps to turn challenges into opportunities.