Metrics for Success: Common Rules and Standards in Retail Media

Metrics for Success: Common Rules and Standards in Retail Media

Media Stage
Panel

Information

This panel focuses on the standardization of efficiency metrics in retail media marketing. Industry experts will discuss how to develop uniform metrics and methods to accurately assess the effectiveness of retail marketing initiatives. The discussion will highlight challenges and opportunities in implementing standardized measurement tools and their impact on optimizing campaigns and budgets. The goal is to create a common foundation for success measurement that enhances transparency and comparability.

Session Language
English
Topics
AdvertisingRetailRetail Media
Stages
All SessionsMedia Stage
DMEXCO Retail Media SummitRetail Media is rapidly evolving into a central pillar of modern commerce, transforming how brands and retailers engage with consumers. By 2026, its growth will be defined by strategic integration, technological advancements, and the seamless convergence of in-store and digital media channels. The DMEXCO Retail Media Summit 2025, powered by BVDW, will explore the key trends driving this transformation and what it takes to lead in the dynamic Retail Media landscape. Key discussions will revolve around the growing importance of closed-loop attribution and full-funnel measurement, enabling retailers to provide comprehensive ROI transparency across awareness and conversion. The convergence of physical and digital media will also take center stage, as breakthroughs in technologies such as IoT and digital signage turn stores into personalized, measurable media channels. Moreover, Retail Media Networks are evolving into powerful ecosystems for data monetization, offering innovative solutions like strategic brand collaborations and data licensing. In parallel, the event will address the structural and operational shifts advertisers demand for broader adoption, including standardization across platforms, integration into omnichannel strategies, and richer first-party data insights for audience-centric campaigns. Complementing these insights, numerous case studies will highlight practical applications of Retail Media, showcasing success stories and innovative approaches from global leaders. This event invites attendees to uncover actionable strategies and explore the full strategic potential of Retail Media as a cornerstone of tomorrow’s marketing landscape.

Registered attendees

Achim Rosprich
Achim Rosprich
VP Sales Central EuropeBazaarvoice
Alexander Schott
Alexander Schott
Head of Operations & Client Success Retail MediaMedia-Saturn Marketing GmbH
Alise Zaiceva
Alise Zaiceva
Content Marketing ManagerSetupad

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