Metrics for Success: Common Rules and Standards in Retail Media
Media Stage
Panel
Information
This panel focuses on the standardization of efficiency metrics in retail media marketing. Industry experts will discuss how to develop uniform metrics and methods to accurately assess the effectiveness of retail marketing initiatives. The discussion will highlight challenges and opportunities in implementing standardized measurement tools and their impact on optimizing campaigns and budgets. The goal is to create a common foundation for success measurement that enhances transparency and comparability.
Session Language
English
Topics
AdvertisingRetailRetail Media
Stages
All SessionsMedia Stage
Speakers
Corinna Hohenleitner
Vice PresidentBundesverband Digitale Wirtschaft (BVDW) e.V.Christian Leihner
Director E-CommrceHaier EuropeMarie-Clare Puffett
Industry Development & Insights DirectorIAB EuropeEric St. Gemme
Head of Data and Measurement, RetailGoogleDennie Trost
Principal, Channel SalesObi First Media GroupNikolaus Röttger
Managing PartnerFutureStory GmbH