Metrics for Success: Common Rules and Standards in Retail Media

Metrics for Success: Common Rules and Standards in Retail Media

Media Stage
Panel

Information

This panel focuses on the standardization of efficiency metrics in retail media marketing. Industry experts will discuss how to develop uniform metrics and methods to accurately assess the effectiveness of retail marketing initiatives. The discussion will highlight challenges and opportunities in implementing standardized measurement tools and their impact on optimizing campaigns and budgets. The goal is to create a common foundation for success measurement that enhances transparency and comparability.

Session Language
English
Topics
AdvertisingRetailRetail Media
Stages
All SessionsMedia Stage

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