Incrementality - reliable, comprehensible & everywhere

In this session you will learn the following:

- What relevance do loyalty apps have compared to shopping apps?

- How can the performance of a digital campaign in shops be measured in the Lidl Plus and Kaufland Card Loyalty Apps?

- What options does Schwarz Media offer for measuring incremental sales on Lidl and Kaufland in the loyalty apps?

- How is A/B testing set up to prove incremental sales?

- What experiences have advertisers had with Schwarz Media in CPM and CPA campaigns?

- How can all digital channels be reliably and measurably aligned with incrementality?