Switch off or take off: Three theses on the future of television.

Switch off or take off: Three theses on the future of television.

Center Stage
Keynote

Information

With fundamentally changing viewer behavior, the rise of social media and streaming, and many new players in the market, the question arises: Will television still be relevant in a few years? While adapting to all these changes is crucial, television has been, is currently, and will continue to be a major medium, and THE medium for reaching the masses. Join Bert Habets, CEO of ProSiebenSat.1, as he delves into the future of television, exploring its enduring significance and the transformative potential that lies ahead.

Session Language
English
Topics
MarketplacesAdvertisingTV | CTV | ATV | VOD
Stages
All SessionsCenter Stage