Loyalty is Royalty? Strategies for long-lasting customer relationships.

How do brands successfully install loyalty programs to transform consumers into loyal customers? Join us for an insightful fireside chat on how to master customer loyalty in today's dynamic market. Maximilian Modl, Germany CEO at Brevo, will discuss the critical differences between retention and loyalty, and explore the latest trends impacting marketers, businesses and consumers alike. The conversation will cover first-party data essentials, the importance of personalized communications, and innovative loyalty programs that are shaping the future of customer engagement.