Trends in E-Commerce 2025

What is happening in e-commerce? What major disruptions are shaping the market? And what role are trends such as retail media and social commerce playing for retailers and vendors?

Like other sectors, the e-commerce industry is still feeling the effects of the current economic downturn. Suppliers are hoping for a turnaround soon.

At the same time, the market is changing, presenting new opportunities and challenges: Low-cost players from Asia are catering to the tastes of price-conscious customers with dynamic pricing policies and a strong media presence. Competition is intensifying. 

New innovations in shoppable media are attempting to reach audiences far beyond Gen-Z, multiplying the touch points for vendors. This leads to increased sales, while allowing for greater integration with platforms and media providers.

In this panel we will talk about an industry in transition and discuss how disruption will shape the market. And how small changes can have a big impact.