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To complete your registration in the DMEXCO Community and get full access to the platform, we ask you to agree to the <a href="https://media.koelnmesse.io/koelnmesse/redaktionell/koelnmesse/download_3/pdf_27/digital-platform/terms-of-use-365-community.pdf" target="_blank">Comunity Terms of Use</a>.

DMEXCO 2024

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I consent to Bundesverband Digitale Wirtschaft (BVDW) e.V. und BVDW Services GmbH using my e-mail address to send me information on the association’s professional events and other offers (e.g. white papers, trend reports). I agree to the analysis by measurement, storage and evaluation of aggregated opening rates and click rates for the purpose of improving future information offers. I can revoke my consent at any time without giving reasons with effect for the future, e.g. via the link at the end of each e-mail. (Further information can be found at <a href="https://www.bvdw.org/der-bvdw/data-protection-dmexco/" target="_blank">https://www.bvdw.org/der-bvdw/data-protection-dmexco/</a>)

Embracing the future: how AI is transforming BMW Germany’s marketing landscape

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