Das hinausgezögerte Ende der Third Party Cookies: Zeitgewinn und Chance für die Werbebranche

Das hinausgezögerte Ende der Third Party Cookies: Zeitgewinn und Chance für die Werbebranche

Media Stage
Lecture

Information

Die Verschiebung von Googles Abschaltung der Third Party Cookies verschafft der Digitalindustrie zwar mehr Zeit für cookie-basiertes Retargeting, jedoch bleibt der Trend klar: Ein Großteil der Reichweite ist bereits heute nicht mehr über Third Party Cookies erreichbar, bedingt durch Cookie-Blocking, mobilen Traffic in Apps und Cross-Device-Nutzung. Third Party Cookies werden daher weiterhin Schritt für Schritt an Bedeutung verlieren. Der Fokus auf First-Party-Daten und alternative ID-Lösungen ist daher der richtige und nachhaltige Weg, um die Unabhängigkeit der Branche von Gatekeepern zu stärken. Das Zusammenspiel von netID und Utiq schafft ideale Voraussetzungen.

Session Language
German
Topics
PersonalizationTracking & TargetingPost Cookie
Stages
All SessionsMedia Stage
United Internet Media GmbHHall 8.1 E026United Internet Media: Media Marketer and Dialogue Specialist United Internet Media (UIM) is the online media provider of United Internet AG with the two product pillars Branding and Dialog. The portfolio includes the Group's own portals WEB.DE, GMX, 1&1 and mail.com as well as the partner portals Das Telefonbuch, Das Örtliche and Gelbe Seiten. Our quality portals are leading Internet brands and a central network hub for over 33,1 million people per month in Germany (Digital usage study by agma (DNA), July 2025). UIM also markets GMX, one of the leading e-mail providers in Austria and Switzerland. For Greater Digital Marketing Success The advertising solutions for branding consist of exclusive large formats and moving images as well as established standard forms of advertising – with high visibility and proven effectiveness. With our leading online and mobile reach, we offer you complete digital reach across all end devices from a single source. In this way, we achieve rapid reach expansion with high advertising pressure in unique, homogeneous quality, with maximum planning security in environments with high brand safety for your media plan thanks to reliable and intensive use. Excellence formats paired with Quality Targeting Many years of expertise and in-depth know-how from over 150 media and marketing specialists flow into an innovative set of tools, from which we develop customized solutions for you and your advertising objectives. Our advertising solutions combine exclusive placements with maximum visibility and proven effectiveness. Premium advertising formats specially tailored to different usage situations and devices create unique, holistic advertising solutions and enable powerful multi-screen advertising. All campaigns can be targeted to specific target groups and devices using United Internet Media's leading Quality Targeting. United Internet Media also uses its high reach and usage frequencies specifically for digital dialog marketing. With innovative solutions for lead generation, referral marketing, e-mail marketing, advertising brochures and trusted services, United Internet Media covers the entire spectrum. Around 500 top mail order brands already rely on the trustedDialog quality standard for secure and trustworthy customer dialog. With our recognized leading TGP Targeting system, we also enable device-independent targeting across all screens. United Internet Media is part of the United Internet Group, the European Internet specialist, and has offices in Karlsruhe and Munich as well as branches in Hamburg, Düsseldorf and Vienna.

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