Prepare for Privacy-led Marketing: Best practices from TSG 1899 Hoffenheim for Digital Marketers

Prepare for Privacy-led Marketing: Best practices from TSG 1899 Hoffenheim for Digital Marketers

MC 7C
Masterclass

Information

Discover how TSG 1899 Hoffenheim prepared for privacy-led digital marketing to build stronger fan relationships while complying with data protection regulations. In this session, we will explore:

  • How to design a consent banner as a trust element by following brand guidelines.
  • How to integrate privacy into your digital marketing strategy without compromising on personalization.
  • Case study insights from TSG 1899 Hoffenheim on balancing GDPR compliance with fan engagement.
  • Practical tips for marketers to implement privacy-first campaigns that resonate with today’s data-conscious audiences.
  • Learn how to make privacy an asset — not a barrier — in your digital marketing activities.
Session Language
English
Topics
Performance MarketingAdtechMartech
Stages
All SessionsMC 7C

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