

Prepare for Privacy-led Marketing: Best practices from TSG 1899 Hoffenheim for Digital Marketers
MC 7C
Masterclass
Information
Discover how TSG 1899 Hoffenheim prepared for privacy-led digital marketing to build stronger fan relationships while complying with data protection regulations. In this session, we will explore:
- How to design a consent banner as a trust element by following brand guidelines.
- How to integrate privacy into your digital marketing strategy without compromising on personalization.
- Case study insights from TSG 1899 Hoffenheim on balancing GDPR compliance with fan engagement.
- Practical tips for marketers to implement privacy-first campaigns that resonate with today’s data-conscious audiences.
- Learn how to make privacy an asset — not a barrier — in your digital marketing activities.
Session Language
English
Topics
Performance MarketingAdtechMartech
Stages
All SessionsMC 7C