Tech Battle Royale: RTL Deutschland and ProSiebenSat.1 challenge US tech titans
Experience Stage
Fireside Chat
Information
#AdTechMadeInEurope is ProSiebenSat.1 and RTL Deutschland's response to the dominance of the US tech giants. Transparency, simplicity, openness, and independence make the difference. With their innovative solutions and offerings, the aim is to reduce the future influence of tech platforms. This talk will discuss how concrete and precise these differences look, what impact the initiative has on the media landscape and the digital advertising market in Europe, how these efforts are perceived, and how the initiative is developing.
Session Language
English
Topics
PublishingAdvertisingTV | CTV | ATV | VOD
Stages
All SessionsExperience Stage