From Music to Podcasts: How Spotify Redefined the Audio Experience

Spotify has matured over the years, but the platform remains as fresh and innovative as it was from the beginning. A major factor in this success is its early recognition and creation of trends, driven by employee creativity and data insights, as well as its openness to new technologies like video. Spotify has become the leading audio platform in many markets, including Germany. Both users and advertisers now turn to Spotify daily, often more naturally than to any other medium. A significant milestone in Spotify's evolution was the expansion of music streaming to include podcasts. Saruul Krause-Jentsch, Head of Podcast in DACH, will showcase this success story to highlight market and user trends, as well as Spotify's latest innovations in the platform and advertising sector, to inspire you and your brand.