GenAI: Adtech’s Evolution, Not Revolution - A Closer Look Beyond the Hype

Sure, we all understand the hype ChatGPT has unleashed around GenAI. But how much of this is true for the advertising industry? Doesn’t it all sound awfully familiar to 2016’s AI hype, triggered by AlphaGo and the fact that humans were losing out to AI in more and more disciplines? After that, the AI hype fell asleep again. And then ChatGPT came around the corner and triggered a supposed revolution and the entire industry went into a gasp. But why actually? A highly automated industry like ours, where AI and all conceivable types of machine learning are already widely used, will not be transformed by generative AI overnight. After all, GenAI cannot do everything better that has already been done well. Let’s have a look behind the hype with the man who, a decade ago, traveled through Europe with a keynote speech and talked about deep learning and neural networks, supervised and unsupervised learning, machine learning and other types and subtypes of AI…