Unlocking High-Quality Audiences with Generative AI: Succeeding in a World with or without Third-Party Cookies

Unlocking High-Quality Audiences with Generative AI: Succeeding in a World with or without Third-Party Cookies

MC 6B
Masterclass

Information

Join us for a live session on the future of audience targeting in light of Google’s shift in direction regarding cookie deprecation. We’ll explore how marketers can adapt to both cookie-based and cookieless environments using generative AI, such as ContentGPT. In this session, you’ll learn innovative strategies to reach and engage high-quality audiences by leveraging AI technology, enabling you to maintain effective advertising performance whether or not third-party cookies are in play. Discover how to use advanced AI-driven methods to enhance user engagement, prioritize privacy, and achieve your campaign goals in a dynamic, privacy-conscious landscape. Gain the insights and tools needed to excel in the evolving world of digital marketing.

Session Language
English
Topics
Artificial IntelligencePost CookieProgrammatic Marketing
Stages
All SessionsMC 6B

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