Restraint has never brought anyone forward

Social media is now an integral part of the marketing mix and has become the key to success for the family business hitschler in recent years. In the Fireside Chat, Philipp Hitschler-Becker provides insights into his role as a brand ambassador, hitschler's path to becoming a digital candy brand, and how to go viral with ‘Saure Drachenzungen’ plus a little ‘courage to cringe’ and appeal perfectly to young, digitally savvy target groups. The aim is for everyone to recognize the hitschler brand from digital media and for the company to be managed completely digitally.