Overcoming Retail Media’s Biggest Challenges: Real-World Strategies for Success

As retail media firmly establishes itself as a central pillar of digital advertising, the pressure to deliver measurable and impactful outcomes intensifies. Join us for an insightful session where we explore three transformative case studies that tackle today’s most pressing retail media challenges. Learn how brands effectively manage the proliferation of retail media platforms, integrate non-advertising metrics for success, and leverage clean rooms for better measurement and audience targeting. Gain actionable insights and strategies to optimize campaigns in this evolving landscape.