What's up TV? Latest trends and developments in the digital TV industry

A few years ago, we were still discussing whether and how long television would survive as an (advertising) medium, but the discussion has shifted completely: Digital technology offers comprehensive targeting opportunities. New players on the market are creating an unimagined content lineup that competes for the audience's attention. And traditional TV providers have also reinvented themselves in recent years to navigate a changing market environment. 

 What about the future of digital TV offerings? What role does TV play in times of information overload, when many people tend to switch off sometimes? And what role does TV play as a pillar in the marketing and media mix? A comprehensive review of a medium that never seems to lose its appeal.