Bynder / FirstSpirit Connector

At DMEXCO 2024, we will be presenting an innovative solution together with our partners Bynder and Crownpeak: the integration of the Bynder Digital Asset Management (DAM) system with FirstSpirit DXP. This integration was developed by our subsidiary neusta integrate and offers a powerful connection between content management in FirstSpirit and digital asset management in Bynder. With the new connector, editors and content managers can access the images, videos, audio and other digital assets stored in Bynder directly from the FirstSpirit editorial process. These can be seamlessly integrated into various content and delivered to all digital touchpoints served by the FirstSpirit DXP. This enables a significant increase in efficiency and improves the workflow by avoiding duplication of work steps and ensuring access to always up-to-date and brand-compliant digital assets. The integration helps companies to distribute their digital content consistently and quickly across different channels without compromising on quality or brand integrity. In addition to the new integration with FirstSpirit, there are a number of other connectors between Bynder and e.g. SAP Commerce, Contentful, Shopify and Magnolia.