Exactag
Bronze Partners
Information
Exactag transforms how marketers measure, evaluate, and optimize their marketing spend. The platform enables on average 25% more ROAS improvement through a holistic, automated approach to marketing measurement - from data collection to automated activation.
With proprietary tracking technology and a unified view across all channels, Exactag delivers unbiased, cross-channel analysis - even in today’s cookieless and consent-driven world.
By combining Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and other analytics methods, Exactag empowers marketers with full transparency, maximum efficiency, and seamless activation.
- Higher ROI: Optimize budget allocation with reliable, first-party data and exclusive insights from walled gardens
- Maximum Efficiency: Reduce manual effort and fragmented tracking
- Full Transparency: Own and control all marketing data with proprietary tracking
- Seamless Activation: Automatically push insights into bidding systems for real-time impact
Brands like DocMorris, Tchibo, Vodafone, Lufthansa Group, and OBI trust Exactag to optimize spend and increase efficiency. The platform integrates seamlessly into any tech stack, connecting with CDP, CRM, ERP, DMP, BI tools, and marketing automation platforms for smooth data exchange.
Better insights. Better decisions. Better results.
