Klar is the Marketing Attribution & Data Insights Platform for profitable DTC growth. It unifies all your data and attribution to show what truly drives scalable profit.
By seamlessly connecting all your daily data sources and providing a full measurement setup, Klar brings your marketing, margins, and retention analytics together in one place. Klar’s unifying attribution uncovers what drives profit, so you can scale what works - giving you total clarity over your performance.
Klar uniquely combines Measurement (Tracking & Attribution) with full Business Controlling & Reporting, empowering DTC brands to:
- Make data-driven decisions on where to allocate and scale marketing budgets effectively.
- See which campaigns, creatives, and influencers truly drive purchases - beyond clicks & traffic, but focusing on conversions
- Identify the right customer segments, understand their behavior, and unlock retention opportunities for maximum loyalty and lifetime values
- Learn how different customer groups respond to creatives and campaigns, optimise landing pages, and tailor communication for first-timers vs. returning customers
- Save valuable time and resources by automating manual reporting and data maintenance.
Klar’s attribution engine uses a first-party tracking script and machine learning models to transparently map every touchpoint of the customer journey. With a full Measurement Setup combining Multi-Touch Attribution (MTA), Marketing Mix Modelling (MMM), and Incrementality, Klar goes beyond clicks, incorporating correlations between channels, interactions, and non-click-based engagements. For the most realistic and reliable, data-driven attribution.
Getting started with Klar is easy. Onboarding takes minutes, not months. For all industries, shop sizes, and levels of complexity, yet it feels tailor-made for your business. Easily mirror your individual setup with no-code customisations, no matter how complex your structure may be.
Klar is fully GDPR-compliant and ISO 27001-certified, hosting all data 100% in the EU. So your data remains safe, secure, and private.
