AdScanner GmbH - Teil der all eyes on Screens Gruppe
Bronze Partners
Information
All Eyes on Screens is a European data provider and solution specialist for real-time TV analytics, AI-based planning & optimisation of video advertising and the first analytics platform to combine linear TV and streaming.
Founded in Croatia in 2012 under the name "AdScanner", AEOS is now active in five European countries: Croatia, Austria, Bulgaria, Germany and Switzerland.
The combination of data from an in-house developed video recognition software and user data from television platforms enables precise tracking of ads on linear television.
In Germany, AEOS has teamed up with Vodafone to access the viewing habits of over 1 million TV sets/households. In combination with the video recognition software, it is possible to analyse which household has seen which TV ad at what second and to introduce KPIs known from digital media. A representative Vodafone TV client board is used for data validation.
Our Mission: We take TV + Video advertising to the next level with our AI - built on top of new and unique audience data from millions of households.
Based on actual Tv or video usage rather than projections or panel questionaire, our reach measurement becomes more accurate, our planning more efficient and our campaign management more transparent. The goal is to provide a fact-based foundation for better decisions in the fragmented total video / big screen market
Either Auditors, TV Advertiser, TV Broadcaster, Media or creative Agencies, Brands with large or small TV budgets, operated in-house or via agencies, with our measurement and planning solutions everybody can easily bring their video campaigns to the next level and realise significant advantages.
