The New Marketing Playbook Starts in Your Data Warehouse

All marketers want to leverage AI and other technologies to reach the right audience, with the right message, at the right time. But AI and personalisation require data! Having the newest AI tools won’t help you beat your competitors without access to significant amounts of accurate customer data. Leading marketers have learned that working with their IT and data teams is the secret to success.In this session, you will learn how your marketing team should partner with your IT/data team to deliver:

1. Accurate customer-360 data
2. Better marketing campaigns and personalisation via warehouse-based audiences and journeys
3. AI Decisioning capabilities to automate customer journeys and messaging