AI in marketing: threat or liberation? How marketing managers are now taking strategic leadership

Artificial intelligence is here—and it's changing everything. Tools such as ChatGPT, Midjourney, and DALL·E are turning established processes upside down. Many marketing teams are responding with uncertainty: Will creative work be replaced? Will budgets be cut? Will marketing be completely automated?
The better question is:
How can marketing managers actively shape this development and position themselves as strategic guides in the data-driven organization of tomorrow?

In this presentation, Toni Liebetrau and Maximilian Miguletz show why AI is not a loss of control, but a unique opportunity to refocus marketing:
away from reactive campaign management and toward the strategic orchestration of topics, messages, and technologies.