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DMEXCO is Europe’s leading digital marketing & tech event. We are the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with expositions, pioneering keynotes, lively debates, and informational masterclasses outlining the future of the digital economy and driving market value.In Cologne and online, we set the benchmark as a network and business platform for the digital economy. Decision-makers extend their knowledge and get inspired, make contacts, and close deals. DMEXCO — where tomorrow’s digital business happens today. DMEXCO 2025 will take place on September 17 and 18, 2025, in Cologne.With the launch of DMEXCO ASIA, DMEXCO is making its first expansion into the international market this year. Hosted as part of Tech Week Singapore in partnership with eCommerce Expo, the event will set trends in the Southeast Asian and Pacific market and serve as a platform for the Asian digital economy. eCommerce Expo | DMEXCO ASIA will debut on October 8–9, 2025. The German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.DMEXCO's protection of data policyDMEXCO Digital Event Platform Terms of UseImprintKoelnmesse GmbHMesseplatz 150679 Köln, GermanyTel. +49 221 821-0E-mail: info@koelnmesse.de Executive BoardGerald Böse (President and Chief Executive Officer), Oliver Frese Headquarters and place of jurisdiction:
Cologne, Cologne Municipal Court, HRB 952 
DE 122 656 857

To complete your registration in the DMEXCO Community and get full access to the platform, we ask you to agree to the Platform Te<a href="https://media.koelnmesse.io/koelnmesse/redaktionell/koelnmesse/download_3/pdf_27/digital-platform/terms_of_use_356_plattform-community.pdf" target="_blank">rms of Use.</a>

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DMEXCO 2025

I agree that my data (name, address, email, title, company, phone number, position, interests, know-how, company size, industry and interaction data (depending on the type of interaction: number of views, viewed products, documents and ads, time of first/last view, of bookmarking or scanning; for conference content: date of registration, begin of visit, begin and end of watching, and session feedback (score, comment)) may be shared with exhibitors whose company or conference content I have engaged with in order to provide me with promotional information about the products and services they offer. A withdrawal with effect for the future is possible by sending an e-mail to datenschutz-km@koelnmesse.de.

I consent to Bundesverband Digitale Wirtschaft (BVDW) e.V. und BVDW Services GmbH using my e-mail address to send me information on the association’s professional events and other offers (e.g. white papers, trend reports). I agree to the analysis by measurement, storage and evaluation of aggregated opening rates and click rates for the purpose of improving future information offers. I can revoke my consent at any time without giving reasons with effect for the future, e.g. via the link at the end of each e-mail. (Further information can be found at <a href="https://www.bvdw.org/der-bvdw/data-protection-dmexco/" target="_blank">https://www.bvdw.org/der-bvdw/data-protection-dmexco/</a>)

Steigerung der Medieneffektivität bei The Magnum Ice Cream Company: Die Rolle der crossmedialen Messung

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