The New Marketing Formula: AI, Privacy, and First-Party Data That Actually Work – a Use Case

As third-party cookies fade, cross-device-usage grows and privacy regulations tighten, the strategic value of first-party data has never been higher. But how can brands truly unlock this potential? This session explores case studies that demonstrate how combining AI-driven insights with addressable first-party data can significantly boost user engagement—while preserving privacy with Data Clean Rooms. Discover how secure, scalable, and personalized marketing can be through the smart fusion of technology, data, and privacy tech — and what this means for advertisers and publishers.