From Data to Intelligence: Building Future-Ready Marketing Analytics
Information
Synopsis
In today’s data-saturated world, modern marketers need more than dashboards—they need genuine intelligence to act on immediately. This masterclass, led by Adverity and Barilla, delivers practical advice on transforming all the disparate data from your marketing channels into actionable insights. You’ll learn how to build a strong data foundation, apply effective governance, and leverage cutting-edge AI products to supercharge your analytics strategy. Through real-world examples and an interactive showcase, discover how to move from fragmented reporting to a future-ready, insight-driven marketing engine.
Practical relevance and learnings for the audience
Attendees will learn:
How to build a solid foundation of high-quality, analytics-ready data
The role of data governance and culture in generating meaningful insights
How to use agentic and conversational AI to scale and accelerate decision-making
Practical steps to evolve from traditional reporting to real-time, intelligence-led marketing.
