From Insights to Outcomes: A Full-Funnel Media Approach with Amazon AdTech

Marketers today need to create campaigns that resonate at every stage — from brand discovery to purchase — while proving real business impact. This session explores how brands use Amazon Ads solutions to turn insights into effective full-funnel strategies.

Together with agency FrontRow and a real-world case study from Bosch, we’ll discuss how to:

• Build audience plans that span awareness to conversion, grounded in real shopping, browsing, and streaming signals
• Leverage privacy-safe analytics to connect insights across the entire customer journey — on and off Amazon 
• Use AI and automation to drive smarter reach, engagement, and measurable results

This session is tailored for brand, digital, and media professionals looking for intelligent, practical ways to bring more clarity, relevance, and accountability to their marketing efforts.