Emotional Marketing: Creating an Advertising Campaign People Actually LOVE to See

In an age of ad-skipping and content fatigue, how do you create marketing that people genuinely want to watch? In this session, Robbie Ferrara shares the creative strategy behind monday.com’s latest viral campaign — and how joy, love, and emotional storytelling can drive serious business impact. Drawing from two decades of experience building global campaigns at brands like Amazon, Prime Video, and monday.com, Robbie breaks down how to craft work that connects, entertains, and grows brand love. From cinematic commercials to in-product moments, this talk explores the power of emotion to fuel performance.