From Raw Frame to Dream Machine: The Global Launch of MyCanyon

CANYON stands for performance, innovation, and the ambition to inspire people to ride. But how can this brand DNA be transformed into a digital experience that excites users around the world?
 
MyCanyon is a fully customizable configurator experience that empowers users to build their dream bike. This masterclass explores the visual journey of the configurator and how brand, technology, and design converge to create a seamless and inspiring user experience.
 
We share insights into building a high-performance media hub, aligning business and tech through agile collaboration, and what it takes to bring a global brand project like MyCanyon to life.