

Designing for impact: A playmaker’s guide to human-centered CX
Lecture
Information
Anna and Abdul will discuss how the shift from brand-centric to human-centric customer experiences is transforming the digital landscape. They’ll explore how AI, user-generated content, and participatory experiences are reshaping customer expectations, and how brands can leverage co-creation, gamification, and community platforms to create deeper connections. Using examples from E.ON Next, they’ll demonstrate how intelligence, data, and optimized operations can power truly human-centric digital experiences.
Session Language
English
Topics
Customer CentricityCustomer ExperienceDigital Marketing
Stages
All SessionsAgencies Stage




