Unpacking the Impact of AI on Digital Advertising - Survey Results & Industry Insights
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Artificial Intelligence is no longer a future concept. It's a present force reshaping the digital advertising ecosystem. But how is it truly being used across the value chain, and what opportunities or challenges are stakeholders facing today?
Join this session where IAB Europe will reveal a first look at the results of its industry-wide survey: "The Impact of AI on Digital Advertising". This research explores how advertisers, agencies, publishers, and ad tech providers are leveraging AI, both predictive and generative, to drive efficiency, creativity, and growth.
During this interactive session, we’ll dive into key findings from the survey and explore what they mean for the future of digital advertising. A panel of experts from across the ecosystem, including members of IAB Europe’s AI Working Group, will share their perspectives on adoption trends, ethical considerations, use cases, and the strategic priorities shaping the road ahead.
