Navigating the Numbers: Key Findings From IAB Europe’s 2024 AdEx Benchmark Report
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Join Dr. Daniel Knapp, Chief Economist at IAB Europe, as he highlights the headline findings from the 2024 AdEx Benchmark Report - the definitive guide to digital advertising expenditure across 30 European markets.
In this keynote, you’ll gain exclusive insights into the current state and future direction of Europe’s digital advertising landscape. Explore where growth is accelerating, which markets are leading the charge, and which ad formats are rising fastest.
Whether you're shaping strategy or tracking market momentum, this data-rich session will equip you with the knowledge you need to stay ahead.
Don’t miss this essential deep dive into the trends driving the future of digital advertising in Europe.




