Weniger Komplexität, mehr Wirkung – Emmis globale Website-Harmonisierung als Schlüssel zur digitalen Skalierung
Information
80 websites for brands, B2B, and corporate – at a fraction of the previous effort. All managed from a single platform. What’s the recipe?
Emmi, Switzerland’s largest dairy producer, has consolidated its digital landscape – efficiently, consistently, and at scale. With a centralized content management system, Emmi not only reduces costs but also accelerates time-to-market: the average website rollout now takes just five weeks, including branding, implementation, and deployment. After go-live, brand managers can independently update content, launch new websites, and align assets across countries and brands.
In this masterclass, Mattia Zanetti (Head of Global Digital & Brand Experience at Emmi), Sebastian Stang (CRO at Magnolia), and Raphael Joss (Client Portfolio Director at Merkle), will show how to master digital complexity – and what happens when design, technology, structure, and brand strategy come together.
