The First Second That Matters: Redefining Attention in the Age of AI

This provocative session unveils MMA's groundbreaking "First Second Strategy" — a new framework built on proprietary research that redefines how attention should be measured, earned, and optimized in digital environments. But the twist? We explore how AI can enhance, automate, and even predict attention in ways that transform both creative execution and media strategy.
Join leading minds in AI, brand marketing, and behavioral science as they unpack:
- Why the first second is the new battleground for brand impact.
- How AI tools can decode and design for micro-attention windows.
- New performance metrics and neural signals shaping tomorrow’s creative benchmarks.