Beyond the Gloss and Glow: 5 Truths about Building a Retail Media Network

Retail Media is exploding. The charts are up and to the right. But behind the numbers, there is an industry still trying to find its footing: this is a category that is still forming, and success doesn't happen in a straight line. And those of us building it know that progress.
At DOUGLAS Marketing Solutions, we’ve been building full-funnel ad products, stitching together data, designing creative that connects, and showing up for brand partners in ways they want. Not every attempt was flawless - sometimes we chose the wrong foundation, and we layered on too much complexity.
Behind the Gloss and Glow explores what it is really like to build a Retail Media Network, and tells the lessons we learned the hard way and why those made us stronger.