Agentic Marketing: Der Schlüssel zu mehr Abonnenten und personalisierten Medienerlebnissen
Information
Today, broadcasters and publishers face the same core challenge: attracting subscribers, selling media products, and building lasting customer relationships. At the same time, they often lack deep insights into audience behavior—insights that are essential for tailoring content and offers to individual interests with precision.
Agentic Marketing delivers a decisive advantage. By leveraging AI-powered agents, customer data can be collected across all channels, transformed into meaningful first-party profiles, and used in real time to deliver personalized experiences—whether on a website, in a newsletter, or at any other touchpoint.
In our presentation, we walk through the complete customer journey of a media consumer across every channel, and show how Agentic Marketing can:
Create personalized content experiences
Boost conversion rates
Turn subscribers into loyal brand advocates
The result: relevant interactions at every touchpoint, higher close rates, and a continuously growing pool of first-party data—an invaluable strategic asset.
