Beyond the Cart: How Amazon Ads and Durex turned Retail Media into a lasting connection

While brands typically excel at measuring the immediate results of digital campaigns, they often struggle to close the loop and understand the lasting impact of their media investments. Joanna Mittnacht (Head of Account Management, Amazon Ads Germany) and Efecan Bulgurlu (Consumer Engagement Lead Central Europe, Reckitt) will present how Amazon Ads, Durex, and Publicis collaborated to tackle the brand’s growth challenge. Discover how Retail Media signals were leveraged to develop a measurement-driven strategy that captures impact beyond the digital cart.
This session demonstrates how Retail Media is a powerful ecosystem that can inform full-funnel advertising to deliver significant impact at every customer touchpoint.