How an Agency Mindset Can Drive a More Unified Commerce Ecosystem

Commerce is evolving fast and led to a widely fragmented ecosystem. Understanding how brands and advertisers think about commerce today is crucial to building a more unified commerce ecosystem. In this fireside chat, Michael Komasinski will explain why breaking down silos between performance and retail media is critical for maximizing ROI, improving the shopper experience, and future-proofing commerce media strategies. By applying an agency service mindset—one that prioritizes cross-channel integration, audience intelligence and flexible partnerships—he’ll outline a vision for an AI-assisted commerce future that is more interoperable, transparent and results-driven.