From Fans to Family: Building Communities That Actually Stick

From Fans to Family: Building Communities That Actually Stick

Presentation

Information

With fans driving the conversation, how do platforms and creators build alongside their audience, not just for them? Younes, president and founder of Youniors FC in the Kings League, knows what it takes to turn a personal brand into a fan-powered football club. Patrick Fischer, CEO of OneFootball, leads a platform doing just that on a global scale. Together, they explore why, in today’s game, community isn’t just a metric - it’s the model.

Talking Points:

  • From content to club: when the creator becomes the founder
  • Co-creation in football: fans as stakeholders
  • How platforms like OneFootball unlock fan-first ecosystems
Session Language
German
Topics
Digital Marketing
Stages
All SessionsCenter Stage

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