Adobe and IBM iX: Bringing together creativity, marketing, and AI to reimagine the customer experience

As customer expectations soar and innovation accelerates, brands need more than tech stacks – they need bold, imaginative thinking. In this fireside chat, Adobe’s Claire-Louise Green and IBM’s Jay Trestain explore what it takes to lead the next era of customer experience. From GenAI-driven personalization to transforming the content supply chain, they’ll share creative, cultural, and operational shifts shaping the future. Discover why Adobe and IBM iX see creativity, marketing, and AI as a single force for meaningful change and how they are making experiences smarter, faster, and more human.