KI in der Content Supply Chain. Mehr Content, ohne Kompromisse

KI in der Content Supply Chain. Mehr Content, ohne Kompromisse

Masterclass

Information

In der heutigen Marketingwelt zählt Effizienz: Wie können Unternehmen Inhalte skalierbar und personalisiert erstellen und dabei wertvolle Ressourcen einsparen?

In dieser Masterclass zeigen wir dir, wie du und dein Team mit Hilfe von KI und intelligenter Automatisierung Content schneller erstellt, Kampagnen effizient aktualisiert, lokalisiert und personalisiert. Dabei spart ihr bis zu 70 % der manuellen Arbeit – ohne kreative Kontrolle und Governance zu vernachlässigen.

Session Language
German
Topics
Artificial IntelligenceContent MarketingDigital Marketing
Stages
All SessionsMC6B
AdobeHall 6.1 B030Adobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences. For more information, visit business.adobe.com/de. Sessions • 17.09 | 10.40 - 11.00h: Fireside Chat @ Center Stage: "Agentic & Generative AI: How brands remain visible in the agent economy" | Speakers: Claire-Louise Green, VP Marketing EMEA, Adobe and Jay Trestain, EMEA Lead for Marketing Transformation & Client Partner, IBM iX • 17.09 | 13.00 - 13.30h: Masterclass @ MC 6B1: "Unsichtbar war gestern: Mit LLM-Optimierung in der KI-Suche punkten" | Speaker: Gerrit Dietz, EMEA Senior Go-To-Market Lead Data & Insights, Adobe • 18.09 | 12.30 - 13.15h: CMO Roundtable @ CMO Lounge: "Agentic & Generative AI: How brands remain visible in the agent economy" | Host: Hartmut König, CTO, Adobe | Register: https://adobe.ly/4pgoKno 18.09 | 15.15 - 15.45h: Masterclass @ MC 6B2: "KI in der Content Supply Chain. Mehr Content, ohne Kompromisse" | Speaker: Jule Helder, Solutions Consultant, Adobe

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