Bold, creative, emotional: Key Factors to boost you Marketing ROI

What drives marketing success in an era of constant change? Discover how top marketing decision-makers are harnessing the power of creativity, emotional connection, and bold thinking to craft campaigns that resonate and perform. In this exclusive DMEXCO edition of Kantar’s Media Reactions Study, you’ll get a behind-the-scenes look at the creative strategies shaping the future of brand communication. Which media environments spark the most innovative ideas? How are emotions being leveraged to build stronger consumer bonds? Join us on stage for a revealing exploration of what works—and why.