Commerce 2026: Platforms, Purpose & Post-Purchase – What’s Next in Digital Retail
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Commerce is changing fast – but what shifts will define the race to relevance in 2026? Marketplaces now dominate digital sales, with new giants like Temu and Shein reshaping the field. Customer loyalty hinges on seamless post-purchase experiences – from real-time tracking to zero-friction returns. Circular commerce is moving from the fringe to the mainstream, as sustainability expectations rise. And omnichannel strategies are gaining urgency, as physical and digital retail must finally converge into one coherent, personalized journey. This panel looks ahead: How can brands and retailers stay competitive on platforms they don’t own? What defines loyalty when convenience becomes the default? What does it take to scale circular models without losing margin? And how can personalization succeed across channels – not just within them?
