The MarTech Paradox – and why solving it matters

Advertisers are facing multiple challenges ranging from economic uncertainty, an ever-fragmenting media landscape, changing consumer behavior to the underlying disruptive forces of AI.

MarTech set out to help marketing & sales organizations to master some of those challenges. Companies embraced the opportunities provided by MarTech, which led to a boom producing a plethora of tools and vendors.

Although advertisers build MarTech stacks consisting of dozens of tools, many of them struggle to realize their potential.

In his speech Christian will draw form more than 30 years of consulting experience in digital marketing to shed some light on the organizational challenges and barriers MarTech has to overcome to boost effectiveness and efficiency.